Los Angeles-based Halo Top Creamery was founded in 2011 by former lawyer turned ice cream aficionado Justin Woolverton while he was on a quest to find an ice cream he could feel good about eating. Delivering premium ice cream people can actually feel good about eating, Halo Top is crafted with only the finest ingredients. Halo Top is available nationwide in the freezer aisle. For more information, please visit www.halotop.com or follow Halo Top on Facebook, Instagram or Twitter.
\"I wouldn't be surprised to see Halo Top continue to branch out further and further,\" he said. \"Wells is a frozen treats company, right That's obviously the bread and butter of what we'll continue to do and it's where all of our business is today, but never say never.\"
This acquisition isn't Wells Enterprises' first foray into the light ice cream space. Last year, the company introduced Chilly Cow, which has 55% less calories, 70% less fat and 60% less sugar than regular ice cream. But Wells will now have an advantage in the category with Halo Top in its portfolio. The brand seemed to come out of nowhere in 2012 and became the nation's top-selling pint by 2017, touting its low sugar content, high protein level and simple packaging approach of showing the calories on the front of the container.
Robin Hilmantel is the digital director at Women's Health, where she oversees the editorial strategy for WomensHealthMag.com and its social platforms. She has almost 10 years of experience writing and editing for national publications, and more than 8 years of experience writing and editing health, fitness, and nutrition content specifically. In addition to Women's Health, her work has also appeared in TIME, Food Network Magazine, Cosmopolitan, New York Magazine, SELF, Glamour.com and other publications.
\"So, with a better billboard and a better product, things slowly started to pick up,\" he says. It was in 2016 that Halo Top started to reach the masses and people started talking about it. \"We had this really fun GQ article come out where the guy ate nothing but Halo Top for 10 days. From there it seemed to take on a life of its own. It grew quickly, and it very much shocked us.\"
I was distributing myself, going around with an ice cooler to stores. You get to a point where obviously you can't keep doing that; it's tiring. In SoCal there are a certain number of medium-sized chains that are just small enough where they'll take a chance on a small company like us, which is just big enough to have weight with a distributor.
Most importantly, frozen is limited real estate in stores. When people are buying the stuff and clearing out shelves in like a day or two, they've never seen this in their life with ice cream. They weren't ready for this type of movement. There was this very difficult adjustment period where everybody along the chain had to get used to the growth.
Today, shoppers at Westfield Century City mall in Los Angeles can opt-out of the pint-sized portion, and swing by the Halo Top Scoop Shop for a hard scoop or soft serve treat in a cup, cone or puffle (an eggy style waffle imported from Hong Kong.) A nearby second location can be found at an outlet in Topanga. And Halo Top's next stop A pop-up shop at New York's Supermoon Bakehouse, where it will test its summer flavor, peaches and cream. 59ce067264