CREATIVE DIRECTION

Renee Rupcich (RUP-sitch) is a seasoned Creative Director with over 15 years of experience leading innovative and award-winning projects across beauty, fashion, luxury, and wellness. Most recently, she served as VP, Creative at goop, where she directed 360 campaigns, product launches, and high-profile collaborations with brands such as Burberry, Cartier, Porsche, BMW and New Balance. Renee is known for her ability to develop cohesive marketing strategies, elevating the brand’s identity through a balance of visual storytelling and business acumen. Her leadership helped transform goop’s creative strategy, driving digital-first execution and impactful brand narratives. Gwyneth Paltrow praised Renee for her artistic sensibility, innovative vision, and ability to blend creativity with strategy, continuously inspiring teams to push boundaries and collaborate effectively across functions.

Renee’s expertise extends across digital and print media, having previously worked at Allure and Women’s Health, where her creative leadership reshaped their visual identities.
Her collaboration with renowned photographers like Alasdair McLellan, Sølve Sundsbø, Patrick Demarchelier, Camilla Akrans, and Ben Hassett produced standout covers, including her first May 2016 Allure issue featuring F.K.A. Twigs. Danielle Pergament, Executive Editor at Allure, credited Renee with transforming the magazine’s design and photography, elevating its editorial impact.

Before goop, Renee was Senior Art Director at Condé Nast Media Group (now CNX), developing award-winning branded content for global brands such as Tresemmé, Revlon, and Shiseido. She led a Walmart-exclusive beauty magazine campaign that reached an audience of over 6 million. With her deep expertise in creative direction, art direction, brand storytelling, UI/UX design, and e-commerce, Renee is recognized for her ability to craft memorable,
high-impact campaigns that resonate with audiences.​​