Of consumers ordered certain products for the first time during the crisis. Most first-time orders include Clothing shoes or sports gear Food Household goods or appliances Online food retail in particular is having a hard time in Germany. The area of fast-moving consumer goods FMCG has so far only been able to conquer small market shares. The total e-commerce turnover in Germany was . billion euros in of which the FMCG sector only . billion. A Nielsen analysis shows that Germans trust brick-and-mortar retailers especially when it comes to freshness.
Only every tenth consumer believes that the quality is the same in online retail. Almost every second consumer also misses the product experience in front of the supermarket shelf when buying online. Another reason for the reluctance is that the Germans are spoiled by the highest density of supermarkets in Europe and are Specific Database therefore used to shopping at random retailers around the corner. Capterras study shows that the food trade has shown growth during the crisis. We also wanted to know whether the shopping behavior of Germans will change in the long term as a result of the crisis. of consumers who ordered groceries for the first time during the crisis want to continue doing so.
Abandon online purchases or switch to a competitor if their preferred payment method is unavailable In many countries the question of online payment methods with credit card and PayPal is sufficiently answered. In Germany on the other hand many customers do not want to use their credit cards online. Instead there is a mix of preferences from classic transfers to various e-payment services that online merchants have to adapt to. The most popular payment methods in online shops are .Paypal . Payment by invoice . Payment by direct debit . Credit card . Mobile payment apps share fifth place with prepayment Offering the at least first four payment methods is worthwhile as they have a direct effect on the online shops sales.