Renee Rupcich is a Los Angeles-based creative. Currently VP of Creative at goop she leads creative execution (including ground-up product launches, brand partnerships content, social marketing and branding content, and oversees video execution) and formerly worked in New York’s publishing industry for 14 years where she built a demonstrated portfolio in beauty, fashion, health and wellness.
Prior to that she joined Women's Health to lead a redesign of the magazine when buzz hit of the success she had doing the same for Allure in its 25th year. Allure Executive Editor Danielle Pergament says, “Renee's creative vision has breathed new life into these pages. Our design, photography and layouts have never been more exciting." Collaborating with photographer Alasdair McLellan, Rupcich's first art directed Allure cover was with F.K.A. Twigs for the May 2016 issue.
Rupcich has worked as an art director for 10+ years, along side A-list photographers Sølve Sundsbø, Camilla Akrans, Ben Hassett, Patrick and Victor Demarchelier, as well as working with editorial staff at brands including: Nylon, Men's Vogue, Domino, and Surface. Rupcich spent 5 years working as the Senior Art Director and creative lead at the Condé Nast Media Group (now titled CNX), the company's in-house ad agency. During this time, she spearheaded a number of award-winning advertorial content for Condé Nast titles for brands like Tresemmé, Revlon, P&G, and Shiseido. Rupcich also created content-focused campaigns such as the Walmart-exclusive beauty magazine–a monthly publication that reached an audience of over 6 million.
“Renee is a tremendous talent. Her broad range of design experience in publishing—both on editorial and content-focused creative for advertising partners—is rare,” says Allure editor-in-chief Michelle Lee.
2021 Viddy Award for Social Media Video, Use of Celebrity/Influencer Platinum Winner: Gwyneth Paltrow's Guide to the Holidays.
2020 Netflix original series, The goop Lab Episode 01: The Healing Trip cast member and goop staffer
2018 ASME Readers’ Choice Winner: BEST COVER in Fashion and Beauty: Allure for “The Beauty of Diversity,” April
2018 Ellie Award BEST COVER Finalist in Fashion and Beauty: Allure for “The Beauty of Diversity,” April
2018 Ellie Award Finalist in Personal Service category for Women's Health editorial story and video for “Wakey Wakey!”
2017 Adweek Hottest Wellness/Fitness Magazine, Women’s Health
2017 Ad Age’s Magazine of the Year, Women’s Health
2017 Adweek Magazine of the Year, Allure
2016 Adweek Readers’ Choice Award, Allure for Hottest Reborn Magazine and Hottest Fashion Magazine
2014 Best Advertising Online Video, TRESemmé: New York Fashion Week, Internet Advertising Competition
2014 Outstanding Online Video, U.S. Trust: Heritage Meets Innovation, Internet Advertising Competition
